UNETHICAL ISSUES OF CADBURY !!
CADBURY
By the late 19th century, Cadbury had become a renowned
chocolate manufacturer and humanitarian enterprise with a model factory in
Bournville providing accommodating working conditions (Coe and Coe 242).
However, Cadbury was soon swept into a controversy surrounding claims of
slavery on São Tomé and Principe, one of the firm’s major suppliers of cacao.
The documentation of Joseph Burtt, who was appointed by Cadbury to visit São
Tomé, was not published until almost a decade after William Cadbury first
learned of slave labor in the islands. This delay as well as the firm’s
deferment of boycotting São Toméan cocoa brings to question the company’s business
ethics. Ethical scrutiny should extend not only to the Cadbury corporation but
also to the Portuguese and British political bodies; however, a principal cause
of the delayed and arduous path to reform stemmed from Cadbury’s prioritization
of business incentives over moral practices.
British journalist Henry Nevinson traveled to Africa in 1904
and helped expose the unethical practices of cacao labor. The servicais, or
“contracted laborers,” in São Tomé were actually slaves brought from Angola;
although a Portuguese decree of 1903 required the option of repatriation after
a five year labor contract, none of them actually returned to Angola (Satre
8-9). Plantation owners paid their laborers less than what was required by the
decree and renewed their contracts without consulting the servicais; the
Portuguese government, unconcerned by these breaches of law, were often
encouraging Angolan natives to commit crimes so they could be enslaved,
furthering the government’s economic self-interest through the money-making
benefits of the slave trade (Satre 8, 11). Not only did the Portuguese deny
slavery, British authorities also seemed to refrain from thorough
investigations, perhaps because Britain depended on labor in the islands (Off
60). Both Portuguese and British authority figures were driven by the
economical benefits of facilitating, rather than obstructing, slave labor
practices.
In contrast to Nevinson, who published reports on slavery
immediately after returning to Britain, the Cadburys took considerably more
time in taking action (Satre 12). When William Cadbury visited Trinidad in
early 1901, he heard claims of slave labor in São Tomé and traveled to Lisbon
in 1903 to investigate. Despite hearing from some Portuguese plantation owners
that the decree of 1903 would end labor abuses, missionaries to Africa and
British authorities strongly doubted the new decree would mediate any genuine
reform (Satre 23-24). Despite testimony confirming brutal labor, William
provided an optimistic report to his firm: “I cannot but feel that things are
going to mend a little … the onus of this will lie on the British” (Satre 24).
When appointing an agent to investigate the situation in Portuguese West
Africa, the Cadburys chose the rather incompetent Joseph Burtt over more
experienced yet more outspoken researchers such as Nevinson (Satre 32). The
fact that Burtt was encouraged to approach plantation owners amicably and spent
almost two years traveling in Africa imply that the ordeal was not perceived as
a significantly pressing issue (Satre 32).
Cadbury had also attempted to discourage Nevinson from
publishing another report on slavery, and The Daily News, owned by George
Cadbury, remained quite reticent on the subject of São Tomé (Satre 82). This
further implies that Cadbury was concerned with the effects on chocolate sales
if more explicit coverage of São Tomé was released to the public (Higgs 151).
The years Cadbury spent on silence or reliance on the British government cannot
excuse the abuse or death of thousands of laborers while the company continued
to profit from the cocoa sourced from São Tomé. Had it not been for individuals
such as Nevinson, who favored “publicity, not silence,” the public’s awareness
of cacao slave labor would have been limited (Satre 85). Had Cadbury provided
an example by boycotting sooner and working with British authorities to press
the Portuguese in a more threatening rather than cautious manner, reforms may
have come sooner. In actuality, nearly a decade passed and Cadbury’s cautionary
approach did not lead to substantial reform, as slavery persisted and the
Portuguese continued to abuse their power to operate unfair labor practices
(Higgs 153). The slow path to reform surely stems in part from corruptive flaws
within the Portuguese and British political systems; however, Cadbury also
shared a significant responsibility through their inclination to place their
business before all else. For Cadbury, divided between jeopardizing their
economic prospects and tainting their philanthropic reputation, securing other
sources of cocoa was pivotal for their business success. This case study of
Cadbury offers perspective into pressing labor problems even today, such as
child labor and human trafficking; when political, economic, and moral issues
become intertwined, it is critical that we ethically prioritize and preserve
the welfare of human beings.
IT IS UNETHICAL !!!
Soch a appreciable blog written by you keet it up bro ! If Cadbury is unethical why the people regular continues to buy it ?
ReplyDeleteThank you, my bro 😇
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DeleteReally good... I am expecting more blog from your side
ReplyDeleteEvery comment from a friend is a wish for your happiness. Thanks for supporting n telling this .. 😇
DeleteImpressive content. Well explained the dark sides of Cadbury.
ReplyDeleteThank you sahiba 😇
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ReplyDeleteThanks 😊
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ReplyDeleteThank you bhoomi 😊
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ReplyDeleteThanks kashish 😊
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ReplyDeleteThanks Ishan 😊❤️
Delete